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Digital Marketing Specialist (m/f/d) 6-months contract - Job Berlin - CentoCareer

Digital Marketing Specialist (m/f/d) 6-months contract

Welcome at CENTOGENE!

We, CENTOGENE GmbH ("CENTOGENE"), are the experts in rare hereditary diseases. We know the genetic basis and the clinical phenotype of genetic disorders inside-out. Our platform is based on the world’s largest curated mutation database for rare diseases. We have an unrivaled global diagnostic footprint, and an unmatched ability to derive diagnostic solutions to accurately identify rare disease patients and accelerate the path to approval for new orphan drugs.

How do we do this? By bringing together more than 700 individuals from 70 different countries to transform clinical and genetic data into medical solutions for patients. We work together at our HQ in Rostock, Germany, and also at additional offices in Berlin and laboratory facilities in Cambridge MA. Our employees - medical experts, scientists, IT professionals, bioinformaticians, technicians, researchers, project managers, and many more - are all passionate about one thing: improving the lives of our patients.

Does this sound like you? If it does, we’d love to hear from you.

Your tasks and responsibilities:

As Digital Marketing Specialist, you will support the Digital Marketing Team in managing the multiple facets of CRM related tasks and in developing our new website for a minimum of 6 months.

  • Building and growing CENTOGENE‘s website content and creating landing pages (Typo 3)
  • Email marketing & CRM management support
  • Coordinating and tracking all aspects of integrated digital marketing campaigns
  • Monthly tracking and analysis of website traffic flow and providing conclusive reports using Google Analytics and Data Studio
  • Keeping up to date with industry best practice and monitoring content on competitor websites
  • Handling pay per click ad management and improvement of ad performance (Adwords)
  • Continuously improving CENTOGENE‘s digital UX
  • Collaborate with campaign and social media managers to create online content plans
  • Reports directly to Senior Digital Marketing Manager

You have the following skills and qualifications:

  • BA/BS degree or equivalent work experience
  • First work experience in marketing
  • Good understanding of SEO/SEA and online marketing in general
  • Very strong analytical and quantitative mindset with an eye for detail and data accuracy
  • Great communication, writing, interpersonal and organizational skills with a hands-on mentality
  • Experience with GDPR implementation
  • Experience with Salesforce, Pardot, Google Analytics/Ads/DataStudio required
  • Experience with a CMS system, Typo 3 preferred
  • Excellent English and German communication skills

Those advantages are waiting for you at CENTOGENE:

  • Talents are individually supported by internal and external trainings
  • An international career in a multicultural environment
  • Regular company events from us as one team
  • Massages available during working time
  • Weekly fresh fruit baskets
  • Bike-leasing allows an environmentally-friendly and reasonable travel to work
  • In case of language barriers we offer German and English classes
  • Precaution and financial protection guaranteed by company pension scheme

Applications from severely disabled people with appropriate suitability are explicitly welcome. Severely disabled applicants and equivalent status are given preferential consideration in the event of equal qualification.
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For those who embark on a career with CENTOGENE, they’ll enjoy an exciting, dynamic, entrepreneurial and extremely fast-paced environment. Working alongside dedicated colleagues, CENTOGENE employees enjoy other benefits including upskilling from a dedicated training department, yoga classes, company-sponsored bicycle leasing, German language classes, and new state-of-the-art premises conveniently located featuring roof terraces and an in-house fitness center. For employees new to Rostock we’ll also support on finding local housing.

Who we are

CENTOGENE is a rare disease company focused on transforming clinical, genetic, and biochemical data into medical solutions for patients. We are focused on bringing rationality to treatment decisions and accelerating the development of new orphan drugs by using our knowledge of the global rare disease market, including its epidemiological and clinical heterogeneity and our innovative biomarkers.

As one of the largest rare disease companies worldwide, CENTOGENE is dedicated to transforming the science of genetic information into solutions and hope for patients with rare diseases and their families. 


Marica Keppler
+49 381 80113 668